My Website Changed Because I Changed

The Digital Mirror

For many, a website is a pragmatic tool. For me, it’s more than that: a kind of digital surface of my attitude. It evolves with me – because I become more tangible through it.

In 2025, many people realize that mobile-first, design systems and clear brand guidance aren’t just technical features – they’re signs of presence. And of choice.

Redesign = Decision

Deciding to redesign your website is often the result of an inner process. It says:

• I want to be understood.
• I stand behind my work.
• I want to show myself more clearly.

Sometimes it’s also: I need room to breathe. I want things to feel simpler again.

What Does It Cost?

Not just in numbers, but in energy:

• Time: This takes reflection – what no longer fits, what’s missing?
• Money: Professional solo-business web design starts at around CHF 2,500
• Focus: Text, images, structure – many elements depend on me

And yes, there are benchmarks: For SMEs and sole traders, prices in 2025 typically range from CHF 2,400–10,000, depending on scope and agency.

Why I Think Differently Now

In the past, a website was a design project. Today, it’s a dialog space. A space where people can get a sense of my attitude, my style, my offer.

What I’ve learned: A website is never “done.” But it can be aligned. For the moment.

Personal Thought

I believe our websites don’t just show what we do – but also how we want to be seen. That’s why it’s worth reviewing them from time to time. With a fresh look – and the courage to let go of what no longer fits.