Between Freedom and Focus: My Plan for a Business That Can Do Both

There’s Always a Better Version

I’m not sure if it’s a problem or a privilege: there’s always a better version. No matter how far I push a design, that voice in my head always says: “A little more. It can be clearer. More cohesive.” Finished is rarely truly finished.

Restlessness as Fuel

At the same time, I love this restlessness. It’s part of my freedom – and that’s exactly why I’m doing this. Not just to create beautiful things, but to shape my own work model: one that sustains me. Financially, mentally, creatively.

The Real Goal

Deep down, I want something else: to support people and projects that truly need it but can’t afford branding, identity, or marketing. Startups on the edge, ideas without a budget, ventures with heart but no resources. This can’t be my core business – otherwise, I’d fall into the trap of giving a lot but receiving little.

Two Birds, One Stone

What if I build my business so that this is possible – without burning out? Earning enough to intentionally take on such projects on the side. And making the process visible, as content that inspires and positions me. Helping and growing at the same time.

Open to the Path

I don’t know what the path will look like. But I know I want to walk it.