Between Humans & Machines

1 Identity Isn’t a Job Title, It’s a Compass

I’ve been refining my Identity Compass (part of the desirazio framework — Discover | Align | Define).
The clearer my “why,” the easier everything that follows: proposals, timelines, design choices.

Sticky question:
If my logo vanished tomorrow, would clients still recognise me by my stance?

2 Price ≠ Time

Hourly billing leaves little room for depth. For one-off requests I now offer micro-packages—e.g. Storyboard + 30 min feedback, flat CHF 250.
Clients buy clarity instead of minutes, and I get to think strategically instead of watching a stopwatch.

3 AI Is My Sidekick, Not My Substitute

Midjourney spits out a polished image in seconds. Only after I add grain, asymmetry and a whiff of “imperfect” does it feel real.
Personal rule:
“If the result raises zero questions, the machine did too much.”

4 Mental Health Runs on Micro Rituals

Hyper-focus is brilliant—right up to the tipping point. Three routines keep the balance:

1. 15-minute dog walk – clears the head.
2. Siri shortcut “Brain-spark” – voice-note straight into ClickUp.
3. 50 / 10 mode – 50 minutes tunnel, 10 minutes distance.

Simple—yet it saves my day, often.

5 Sustainability Lives in Tiny Decisions

Green hosting and modular layouts are baseline. New habit: an energy-lean colour profile for OLED screens— invisible to most, measurable in aggregate.

Sustainability isn’t a chapter in the style guide; it’s a line in every file.

Closing Thought

Tech gets faster, tools get louder. What endures is the human difference: stance, curiosity, and the ability to create genuine connection.
If any of this resonates, drop me a note—sometimes a short chat sparks the next step in the right direction.

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